WMBA 6030 Assignment: Big Data Analytics and Management Strategy Recommendation Plan

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The organization that has been selected for this scenario is Alibaba group. This is an organization started in 1999 by 18 people with the leadership of Jack Ma a former English teacher in China as alluded to by Zhang and Zipser (2019). The first website developed was Alibaba.com that has become one of the global wholesale marketplace. The organization is in the e-commerce industry.

The use of information technology and systems is not only important for large companies such as Alibaba group but is as well important for smaller companies. The organization makes use of information technology in implementing communication. This is critical in that there is an ease for the organization to reach out to its customers and get response from them as need arises. This will allow for the determination of the amount of satisfaction that is obtained from the customers.

Alibaba is able to succeed with the use of strategic information system. This is because it makes use of the IS in the process of driving its business processes. This helps in the process of control of costs and developing innovative online products….

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