The company that has been selected for this investigation is Red Digital Cinema Camera Company. The company was started in 2005 and has been able to progressively improve on its products to reach out to the needs of the customers. The company is in the movie and video production industry. This is an American company that focuses on the manufacturing of digital cinematography cameras and accessories. The company headquarters is based in Irvine in California.
The annual revenue of Red Digital Cinema Camera Company is between $100 and $500 million and has employed between 100 and 500 employees. One of its officers that have been instrumental in making profits for the organization is the branch located in Hollywood. The organization has always focused on bringing in change on its products to ensure that it remains competitive with the progressive increase in the companies entering the industry.
The issue of concern that has been experienced by the organization is the inability to expand to other continents. The products of the organization have not been accepted in other regions and this has led to the stagnation of the market share of the organization as opined by Panaiotov, Goranov, and Rankovska (2020). The organization is expected to compete with large companies such as Nixon and this puts it at risk of being unable to manage its products and services if there is a lack of effective control on the steps taken for better access of its products by the customers….
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