The ever-changing world of business has taught us to never stick with one idea or approach, instead create and innovate for the future. This does not come easy for most organizations due to a lack of understanding and planning. According to10 companies that failed to innovate, resulting in business failure(Goh, n.d) “As the life expectancies of companies continue to shrink, organizations must be more vigilant than ever in remaining innovative and future-proofing their businesses”. Furthermore, organizations must develop a plan for creativity and innovation to foster within the organizations. This paper will supply a foundation for innovation, stakeholder consideration in fostering creativity and innovation, and lastly how organizations can bring it all together for success. The real-world organizational example will be a local cell phone accessory manufacture named HRWireless.com. Company: HRWireless.com HRWireless.com (Highest Rated Wireless) is a local cellphone accessory manufacture who is based out of Ontario, CA. The organization consists of 120 employees and 5 leadership positions. The organization’s marketplace or industry is manufacturing and DTC distribution. The organization supplies wholesale cell phone accessories ranging from Tempered glass to wireless headphones. They also supply DTC distribution for 15 major cellphone accessory brands including JBL, Scosche, Apple product, and Beats by Dre. Business Problem
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