The technological era has changed the whole perspective of the world and transformed the previously considered dynamic world into a single common village, thanks to the development of social media. The availability of social media has changed different elements from businesses in organizations to social life. Social media has even opened the world creating rooms for people to openly express themselves without fear of criticism (Allen, 2019). The paper below analyzes an organization, provides the background of the organization, explores the social media companies in the organization, compares the media companies, analyzes the available services, and identifies the available services to the organizations and the value of the products in promoting organizational awareness.
I was previously working for the Google company. Google is a multinational technology company specializing in the provision of internet-related services and products. The company was established in 1998 by Larry Page and Sergey Brin. The mission of the organization is to organize the world’s information and ensure the information is universally accessible. The main products of Google are its search engine, advertising services, cloud computing, and hardware components. The organization has a rich portfolio made of YouTube, the Android operating system Google Drives, and Chrome web browser. The organization is massively recognized for its innovative culture and operates within the principles of invention, innovation, and user experience (Hooker, 2016). Currently, google continues to diversify the digital field by continually applying different cutting-edge services.
Google has massively leveraged on use of social media to affectively engage with the audience and customer base. Facebook is the first media that the organization uses to reach its customer base. The Facebook tool allows Google to share product descriptions and other user-generated content, fostering the brand’s visibility and attraction new users. The presence of Google on Facebook includes the different products official channels where they engage in sharing entertaining content with their audience (Alhabash & Ma, 2017). Google also uses Twitter for customers and announcements. Google’s twitter account offers updates on product launches responds to different customer questions and promptly offers feedback on the posted customer questions (Alhabash & Ma, 2017). Through the facilitation of an active presence within the corporate environment, twitter directly interacts with its users addressing their issues and committing to customer satisfaction. Thirdly, google employs the use of Instagram to showcase the corporate culture, and share visual content in interacting with customers (Alhabash & Ma, 2017). By carefully using curated posts, Instagram allows users to share visual content in the form of reels, fostering a sense of connection with the audience.
Being the largest social networking platform, Facebook provides broader diverse features like text sharing, image sharing, and link sharing. Google uses Facebook to ensure a wider audience reach and engage the audience through text sharing, sharing content, and community interaction. A perfect example in this case is the consideration of Google maintaining Facebook’s official page where it occasionally shares its products and services (Alhabash & Ma, 2017). Twitter allows different users to effectively post short messages, commonly referred to as tweets. Google uses Twitter in leveraging for real-time updates creation of customer support and making different announcements about their products and services. A perfect example in this context is the case of the @Google account on Twitter which easily allows for the sharing of product launches and appropriately responding to the different users. Instagram being a visually oriented platform makes it easier for the users to share their photos and videos. Google humanizes its brand and connects with the users in a more personal way (Alhabash & Ma, 2017). The Google posts on Instagram are a perfect elaboration of its diverse workforce and workplace environment, creating a sense of authenticity and relatability.
Cloud computing service forms the first service that is available to organizations. The cloud computing services like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP), offer the organization appropriate access to computing services through the internet. These types of services an inclusive of
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