Fashion is a universal phenomenon in human society, It has snowballed in the fast-growing modern society, nourished by the economy, technology, and culture on which it depends. It has become a unique cultural phenomenon and a grand industrial cluster that meets the material and spiritual needs of the masses and reacts to social-economic culture.
First, the fashion industry drives and promotes social and economic development. Fashion ideas can stimulate people’s longing for beauty and promote the desire to buy, which enables the growth of fashion-related industries. As a result, the socio-economic situation has emerged in the constant rotation of fashion (Pedersen, Gwozdz & Hvass, 2018). Take France after World War II as an example; due to the significant impact of the economy, the living standard of the masses fell to the level of food and clothing. Dior did the opposite, designing magnificent clothes and using expensive fabrics; on the contrary, it inspired people’s longing for beauty, thereby promoting social and economic development. This effect can also be seen in the development of the fast fashion industry that has leveraged technology to manufacture trendy and fashionable clothing at low prices (Pedersen, Gwozdz & Hvass, 2018). Firms in the fast fashion industry, such as Asos and Zara, have been able to create significant economic value for their home countries and improve their employees.
Fashion growth also affects social culture. For example, the role of fashion clothing in daily life and work is not only to cover the body and keep out the cold but, more importantly, is the need for civilized etiquette and identification. (Pedersen, Gwozdz & Hvass, 2018). Fashion has been used to identify various groups of people as professions such as medicine and law have a distinct mode of dressing (Boorady & Hall, 2018). Fashion has also contributed to the social culture in the modern age of technology as fashion brands can use their products and brand images to impact societal change. Proof of this is evident in various brands’ stance on issues such as racism and feminism. As fashion has become a central part of the public identity, these brands’ stances on such societal issues can move the needle.
Finally, the psychological impact of fashion on the public has been a focus of recent research. Several psychologists posit that the clothes we wear have an impact on how we feel and how we feel affects what we wear. This interrelation is proof of a bidirectional relationship between fashion choices and people’s psyches. Fashion can be used to reflect and reinforce mental attitudes, gender roles, and political culture (Boorady & Hall, 2018). As a result, fashion is evaluated objectively, and according to the particular environment, one finds oneself. This occurrence is especially evident in cultural and religious environments where fashion and clothing can be used to identify gender, status, and even moods and feelings (Franco, 2018).
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