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The Coca-Cola Company is an American organization that manufactures nonalcoholic beverage, syrups and concentrates. Just like all the multi-nationals, Coca-Cola has strict policies when it comes to dealing with racial discrimination in the workplace. We will now look at the ethical theories relating to business organizations.
Ethics is the study of proper business policies and practices regarding potential controvential issues and how companies integrate values such as honesty, trust, respect and justice. Although these values must be practiced in companies, they are not always considered for decision making.
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With the advent of administrative theories focused on people and human relations, from the mid-twentieth century began to perform various studies that highlighted the compatibility between ethically correct and successful businesses. Subsequently, a further step was taken, pointing out the need for ethics for the achievement of professional excellence. Since then, ethical values and, specifically, respect for people and an authentic spirit of service have been at the base of companies that stand out for their good results. More recently, new research has been presented that reinforces the idea that there is a high correlation between a very demanding ethical action and the high profits achieved by companies. Regardless of their business or commercial position, companies have an obligation to act in accordance with moral values and to have a clear ethical-business responsibility towards society. The decisions of the company, ethical or not, have long-term implications. Acting without moral values can be highly profitable, but if society values an unethical niche due to its high profitability, both the life of the company and the company are in precarious condition.
In contrast, when business activity, for example, maintains a constant concern for employees (human and intellectual capital, quality and organizational climate, fair remuneration, positive leadership, quality of life at work and outside of work, sense of family, adequate incentives, security) providing dignity and respect, they will be motivated to print their best effort in each task entrusted to them. This state of mind is in itself an ethical question. In many companies immersed in the current commercial maelstrom, the relentless competition and lack of time for everything makes it easier for managers to make the mistake of considering their workers not as people but as resources.
As experts say, employment is a scarce commodity and work is a natural necessity for the vast majority of people. But simultaneously, work is also one of the main sources of personal fulfillment. It gives dignity to man, gives him a sense of belonging, responsibility and being useful. To the extent that the labor reality is considered from the point of view of a dignifying need of the human being, work will be seen under a deep sense of solidarity. Ethical values are at the base of companies that stand out for their good results. Ethics is not only a subject for specialists; it is a living part of the business reality and a necessity for all its members. The universities are called to train the entrepreneurs of the future and therefore play a very important role in reinforcing the thinking and ethical behavior of their students. Throughout its history, the Coca-Cola has always been characterized by printing a high ethical sense in its students and we are fully committed to sustain that commitment with our future generations. Max Weber in The Protestant Ethic and the Spirit of Capitalism, argued that the spirit of capitalism preceded its economic embodiment, because the Protestant ethic conformed that spirit that encouraged the body of capitalism, a body that seems to be immortal, because has at least two reincarnations. Bearing in mind that 'competitive' means not that it acquires the ability to throw its competitors out of the market (something that many people dream of), but that it maintains its 'viability', its capacity to remain in the market, with a good value for money, conquering new customers.
Ensuring viability is impossible, because human beings always move in uncertainty; No company can guarantee it, even if those who work in it have the best training. But one thing is to 'guarantee', another, 'to increase the degree of probability' and, from this last perspect
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