Outline the four “Key Messages” that structure the IOM Report recommendations. Explain how these have transformed or influenced nursing practice, nursing education and training, nursing leadership, and nursing workforce development. Provide examples

The Future of Nursing: Campaign for Action

The campaign is an initiative that was founded to facilitate the implementation of the IOM report by promoting collaborations across states (RWJF, 2011). The ultimate aim of the campaign is to enable all American citizens to have access to patient-centered and high-quality care with the participation of nurses to the full extent. The campaign utilizes action coalitions that comprise health, consumer, business and other leaders nationwide. Campaign for action is working at every level in every state to create sustainable change in order to improve health care for all people. The campaign actively engages all individuals, states, and national institutions from the government, health, philanthropic, education, and business sectors. The focus areas for the campaign include: strengthening education and training in nursing, enabling professional practice of nurses to the full extent, ensuring advanced inter-professional collaboration and coordination in patient care delivery, expansion of nursing leadership capacity and participation in health care management, and improvement of health care work force data collection and processing. The future of nursing: campaign for action is implemented by the Center to Champion Nursing in America (CCNA), an initiative of the AARP, the AARP Foundation, and the RWJF. It comprises 48 action coalitions, some health care organizations, policy makers, consumer advocates, academic, business, and philanthropic institutions and communities.

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