The EBP process cannot be considered complete without sharing results to influence practice change. After a successful EBP project in a practice setting, a change agent should disseminate information as appropriate to help other organizations and health care providers improve health outcomes. Dissemination strategies differ depending on resources, time, and target audience, among other factors.
Before disseminating EBP findings, it is important to consider that the approach used should be designed according to the audience type. Brownson et al. (2018) recommended change agents in EBP projects be guided by audiences’ types and levels of understanding. Accordingly, I would be most inclined to use educational materials to disseminate information. Such education materials include posters and information brochures that can be used at the organizational or community level. Educational materials can help to reach diverse populations conveniently. The other strategy is presentations to committees, organizational members and stakeholders, and professional bodies. Presentations provide a platform for communication and providing feedback as the audience seeks clarification if needed. On the strategies I would be least inclined to use, I would not opt to publish information in peer-reviewed journals. Ramírez-Castañeda (2020) found that publishing information in scientific sources is tedious and costly and usually benefits the publisher. Also, presenting the information in professional bodies such as the American Nurses Association would be less considered due to challenges experienced in reaching such bodies and organizing a meeting to make a presentation.
Dissemination is not a straightforward process, irrespective of the approach used. A barrier I might encounter is resistance to change. It is typical in many organizations and depends on the extent to which organizations embrace and support change. Lack of adequate resources to disseminate information through educational materials and presentations is also possible. Resistance to change can be overcome by seeking administration support and actively engaging stakeholders, and preparing them for change (Ginex, 2018). Resources can be outsourced through partners in the change process. Oral presentations can be done to reduce costs.
In conclusion, EBP projects’ results should be shared with the widest audience possible. Dissemination can be done through information distribution, presentations, and publication, among other strategies. In any case, it is crucial to be guided by the audience’s type and understanding levels.
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