The growth of the fashion industry in modern society can be attributed to several factors. One of these factors is the continuous improvement of the social and economic level, which is the material basis for the growth of fashion culture and industry. (Almond, 2011) The economic foundation determined the superstructure and the spread of fashion in early times, from top to bottom. The development of the social economy has brought more opportunities for people to choose fashion, which has promoted the fashion industry’s development. This development can especially be seen in the fast fashion industry, which has brought high fashion to everyday consumers at an affordable price and with great convenience.
Secondly, the development of social science and technology lays the foundation for the spread and growth of the fashion industry and fashion culture. After the early 20th century, the spread of fashion relied on emerging technology, such as new forms of transportation and communication (Johansson, Julianose & Winroth, 2017). In modern society, fashion is plugged into the wings of the internet and wireless communication technology. The internet, and technology in general, has led to the world becoming a global village. In the modern world, information can be transferred from one point to another in a fraction of a second. As a result, fashion has increasingly become an international phenomenon as fashion trends and preferences are homogenous.
Thirdly, with the development of society, people’s social concepts are updated continuously, providing a basis for the further growth of fashion. The emerging social thoughts and the continually changing social concepts have created a recognized external environment for fashion during the breeding and spreading process. Taking the “feminism” movement that emerged in the mid-20th century as an example, the “equality of men and women” advocated by feminism significantly promoted the improvement of women’s social status.(Mihaela, 2007) The “masculinity of women’s clothing” was famous all over the world at that time. It was in the social context created by the feminist movement that it helped women strive for equal status with men in social life through the style of dress (Jung & Jin, 2016). Such social perspectives have continually redefined what is acceptable in the fashion industry and what is not. It has also reinforced the purpose of fashion as an art medium that can positively impact societal change.
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