Introduction
The advancement of technology cross the world has led to increased use of digital technologies within society. It is important to note that digital technology is a pillar towards globalization and development of popular culture (Gawer, 2014). The essay seeks to explore through different theoretical perspectives, the impact of digital culture and technologies on the formulation of popular culture. Popular culture in a community implies to a set of recognizable beliefs, practices and objects that are essential to individuals at a given point. The development and incorporation of technology into culture has had an impact on cultural orientations. There are different theoretical perspectives that can be used to explain the impact of digital technologies on cultural orientations within a country (Deuze, 2006). Examples of theories that can help gain a deeper understanding to the matter includes post-modernism, functionalism, structuralism, feminism and Marxism. An examination on the theories mentioned can help gain a deeper understanding on how culture evolves and develops in society. The development of a culture where people rely on digital technology has changed the scope of cultural operations and growth (Ceron-Anaya, 2010). For instance, changes in the film industry and pop music illustrate that culture has changed and is transforming due to interactions that happen. The essay will focus on highlighting the impact of digital culture and technologies on the formulation of popular culture.
Popular Culture and its Formulation
Popular culture within society is formed when members of the community recognize some practices and beliefs as important. For instance, some meals have specific features and preparation procedures that make them unique and recognizable to particular community (Waldfogel, 2018). Cultural experiences and attitudes in society play an important role in determining the culture that exists within the place. Popular culture can refer to music that a particular society embraces and aspects of technology involved. A base ball game in the United States is n illustration of popular culture that began decades ago in the country. When a community readily agrees on accessible cultural experiences, the new practices and beliefs can be referred to popular culture (Deuze, 2006). Internet activism is on the rise and it is important to explore it is an example of popular culture that has developed with regards to digital culture. Equally, political practices within the United States can illustrate adopting of a popular culture. Popular culture forms when individuals within a place are used to specific practices, beliefs and other issues that impact life in society. The internet era has changed the scope of operations for many aspects in society life (Gawer, 2014). In essence, popular culture develops as a set of practices that a particular community recognizes as important at a particular time. For instance, internet marketing is one popular culture that has emerged due to use of digital technology in business.
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