a. Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market. i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics) b. Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market. When cultivating new products for any company, it is imperative to advertise and market strategically to drive up profit sales. Therefore, employing two mass media and two social media channels would be an excellent way to promote my new services. For my mass media channels, I have selected to utilize the T.V and bill board for marketing. Creating a commercial that explains why GWC can help anyone accomplish their weight loss goals is a phenomenal marketing scheme to get the attention of many potential patients. Moreover, by advertising the services we offer on a bill board in areas that are known for high obesity rates can very much so bring in new patients and drive up the revenue for GWC as well. Furthermore, as the millennial generation begins to enter the business world, it has become quite popular to promote one’s business by means of social media. Two of the most popular social media networks that are heavily used are Facebook and Instagram. Today, fitness is becoming more prevalent as many men and women of all races and ages see pictures or videos of physically fit models or trainers who serves as their ideal body type. As a result, by using Facebook and Instagram as a platform to bring awareness to what GWC has to offer, many of those who are overweight or obese viewers will be easily swayed to take advantage of our services in hopes of a healthy transformation. To ensure that profit sales are on a rise for our new services, GWC will use two sales promotion techniques for current and potential patients. A coupon will be purchasable via Groupon for our Boot Camp session and will include 25% off four Saturday sessions for anyone interested. Once purchased, the coupon will be valid for 90 days. A contest will also be available for our current patients to win one free month to our Question and Answer seminar which consist of two, two-hour seminars. For this contest, the first five patients to lose 10lbs in four weeks will be deemed as the winners
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