What is the relationship between the target market of the product / service and the design elements of the advertisement such as imagery and language used? What is the relationship between the target market of the product / service and the platform/s, timing and frequency selected for the advertisement?

• What is the relationship between the target market of the product / service and the design elements of the advertisement such as imagery and language used?
• What is the relationship between the target market of the product / service and the platform/s, timing and frequency selected for the advertisement?
• What is the ambience of the advertisement; and, how does that fit with the branding of the product / service and that of the business generally?
• What marketing theory is / is not present in the advertisement?
• What specific legislative and/or regulatory requirements are evidenced as being complied with in the advertisement?

Suggestions for the creating and communicating a stronger brand for the business and better customer value

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