Successful change strategies always include two things: communication and stakeholder involvement. Communication is one of the most compelling strategies that can be used for change. Setting a clear direction for the organization and having the ability to articulate that vision is a necessity. Communication should be continual and transparent to stakeholders but tailored to the different audiences within the organization. Communication conveys the required success and how everyone can learn about the change and be involved. Without a compelling vision and mission, it would be impossible to orient learning interventions (Hannon, 2014). When individuals understand the vision and the reasons for the change of vision, they will be more interested in getting involved and learning what is needed for the change.
Stakeholder involvement requires empowering individuals in the change process. Leading change requires a skill set that includes understanding how to empower employees in the workplace. By empowering people in the process of change, you accept that change is not simply a process (Primeast, 2017).
When leaders empower employees, they give them a space to be trusted with the value of the organization’s change vision. Empowered individuals feel that they have a voice and can make decisions contributing to the change process; they will be committed to their involvement and to the vision. Mission success relies on everyone’s participation (Gleason, 2017). When everyone is involved in the change process, leaders can tap into individuals’ expertise and creativity, which contributes to mission success.
Utilizing communication and stakeholder involvement as change strategies, leaders can navigate the complexities of change more successfully and create a culture that is adaptable, resilient, and open to continuous improvement.
Glesson, B. (2017) 5 Ways To Empower And Engage Employees To Lead Change (forbes.com) accessed 28 May 2024
Hannon, V. (2014). Transformational change. Training Journal, 15–18.
Primeast. (2017). Employee Empowerment in Action in Change Management | Learning & Development | Primeast accessed 28 May 2024