Hi Timothy: Thank you for making a precise post about marketing analysis. Indeed, it entails the assessment of the marketing within which a business will operate using both quantitative and qualitative analysis. A marketing analysis does not only reveal pertinent internal and external areas of a company, but also provides a clear picture concerning the competition that exists in an industry (Jacobsen, 2017). Further, the growth of a company and the size of the market within which it is situated form fundamental aspects of marketing analysis. Therefore, a company can leverage them in order to buy support for a business plan.
Jacobsen, K. M. (2017). New Anesthesia Services in Office-Based Endoscopy: An Anesthesia Business Plan.
Hi Wafa, thank you for making such a great post. Indeed, health marketing is a health care process compared to the other marketing analysis. Also, the internal analysis of a marketing plan entails using the SWOT analysis tool. The aspects of the SWOT analysis contained in the strengths and opportunities of the tool are important in revealing the internal areas that a company should use to market the plan to both the internal stakeholders and prospective external stakeholders (Burke & Friedman, 2011). In the external analysis, the factors affecting the client, owners, providers and competitors. Analyzing these factors makes it easier to market a business plan.
Burke, R., E. & Friedman, H. (2011). Essentials of Management and Leadership in Public Health. Jones & Bartlett LLC. Retrieved from: https://www.gcumedia.com/digital-resources/jonesandbartlett/2011/essentials-of-management-and-leadership-in-public-health_ebook_1e.php